Caliente will become the first operator in Latin America to launch Player Props, the player proposition betting product from Digital Sports Tech.
This follows the recent successful integration with Coral in the UK and Europe, and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017.
Caliente, the largest sportsbook in Mexico, will be launching the product, which enables customers to create and customise their own bets on player performance in real time, across a range of sports including football, basketball, American football and rugby league.
Ari Lewski, Executive Director of Digital Sports Ltd, said: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier one sportsbook.
“We’re also excited by the fact that Caliente is a very U.S. sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players and their statistical performances.
“We’ve seen from all our partnerships how popular player related betting opportunities are and we believe it’s going to be one of the biggest growth areas for sportsbooks in 2017. Player Props is all about giving the punters the power to create their own bets which takes personalisation to a new level.”
Emilio Hank, CEO of Caliente Interactive, added: “Digital Sports Tech’s Player Props product is going to be a great addition to our sportsbook offering, as it caters very nicely to our customer base given their penchant for betting on the big U.S. sports.”
The wide variety of markets available on Player Props means that bettors are far more engaged when watching a match. There are more than 1.3 million unique markets available to create for individual moments within a single round of Premier League matches, such as shots on goal or tackles made.