SBC News Voice of the Sports Betting Industry
Sportsbook platform provider and sports betting services specialist Metric Gaming today announced a commercial agreement with Amaya, the world’s largest publicly listed online gambling company.
This deal is in relation to the provision of Metric’s pre-game, live and SuperLive® golf pricing feeds for Amaya’s Betstars sportsbook brand.
Metric’s market leading pricing feed package will include classic pre-game markets, daily wagering opportunities on round leaders, player match-ups and select 2 and 3-ball groupings and in-running markets on tournament and round winners. The operator’s unique SuperLive® offering, which delivers hole-by-hole and even shot-by-shot golf betting entertainment, will also be a feature.
Betstars plans to roll out the pricing feed package in connection with its ongoing strategy to grow the company’s B2C sportsbook operations. Betstars will also have the option to take Metric’s SuperLive® prices across a variety of sports, including football, tennis and basketball.
Martin de Knijff, Founder of Metric Gaming, said: “In many ways golf is the perfect sport for in-game and SuperLive betting, so the prospect of delivering our unique vision for golf wagering entertainment with a world-class partner like Amaya is compelling. That Betstars selected our end-to-end golf solution is naturally a welcome endorsement of our product, pricing and technology.”
