Perform Group has undertaken a corporate branding and structural overhaul, to better communicate the firm’s new business identity following a number of enterprise changes.
As a business Perform Group rebrands to ‘DAZN Group’ and splits its operating structure into two divisions; DAZN and Perform Content.
Moving forward, DAZN will act as the consumer-facing property of the company, servicing its flagship DAZN OTT global sports streaming service.
Furthermore, DAZN will be tasked with developing sports programming and maintaining established sports outlets such as Goal.com and SportingNews.
The DAZN unit will be led by enterprise co-founder and CEO Simon Denyer, supported by Stuart Epstein as CFO.
Denyer said: “Perform Group has been one of the defining companies of the sports industry over the last decade. The exceptional growth and execution of DAZN in its first seven markets means we need to focus our efforts on our primary growth engine. Our B2B division continues to grow but now is the time for it to have its own separate identity and investment plan. We are delighted that it will continue to use the Perform name.”
The structural split sees the enterprise launch ‘Perform Content’, DAZN Group’s B2B data and media rights division, which will house assets and products such as OPTA, Omnisport Video, Watch & Bet, and RunningBall.
The CEO of Perform Content will continue to be Ross MacEacharn, who will be joined by Ashley Milton as Perform Content Chief Financial Officer.
The two divisions will each have their own governance and leadership but report into one board led by Executive Chairman John Skipper.
“We have two enormous growth opportunities but they are distinct from each other,” said Skipper. “Consequently, we are re-organising to create dedicated management and standalone teams each with a clear and focused agenda and mission. We have an incredible opportunity to exploit significant shifts in sports media to drive great products to sports fans and create a company with ever more influence on the new sports media universe.”