Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …
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A look to 2024 with SBC Hall of Famer, Joe Asher
As the sports betting sector kicks into gear for the New Year, IGT’s Joe Asher shares some of his predictions for the next 12 months. He anticipates a greater focus on acquiring more customers in existing locations and the continued market dominance of FanDuel and DraftKings. Few sectors would benefit more from a crystal ball than the sports betting industry. …
Read More »Toto to boost coverage of Women’s Eredivisie for Dutch audiences
Toto, the flagship sports betting brand of Nederlandse Loterij, will serve as a principal partner of the Azerion Women’s Eredivisie. The partnership sees Toto continue to expand its presence within Dutch women’s pro-football, in which the betting brand serves as principal sponsor of the women’s teams for PSV, ADO Den Haag, Heerenveen and FC Twente. Beginning on Friday 8 September, …
Read More »Disney betting ambitions may be halted as Iger returns to CEO role
Bob Chapek has stepped down as CEO of The Walt Disney Company, replaced by former chief Bob Iger – a development which could have implications for the media giant’s gambling plans. Observing US sports betting’s post-PASPA take-off, Disney has been increasingly eyeing up the sector, as analysts predict how its dominant ESPN sports broadcasting and streaming unit will enter the …
Read More »Alex Kornilov, Betegy: pursuing new opportunities in the US market
2022 is all about maintaining a European legacy while also making leaps forward in the US market. That was the key focus for Alex Kornilov, CEO of Betegy, as he outlined the company’s plans for 2022 and beyond. In an interview with SBC News, Kornilov discussed the holistic approaches that Betegy has been taking to customers, global markets and case …
Read More »Betegy to bolster marketing efforts with Eugenie Golovina
Betegy has announced a new addition to its senior management team, as Eugenie Golovina joins the company as Chief Marketing Officer (CMO). The new executive’s focus will be on maintaining Bettegy’s growth in Europe and the US, with the use of its technological solutions and data visulation assets for sports fan engagement marked as a key area of growth. In …
Read More »Inside The Pocket and ESPNcricinfo launch free fantasy game via WonderWins
Free-to-play (F2P) aggregation platform Inside The Pocket (ITP) has teamed up with digital cricket platform ESPNcricinfo for an exclusive free daily fantasy offering via its new WonderWins brand, primed to debut ahead of this season’s Indian Premier League (IPL) 2022. The collaboration enables cricket fans to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, …
Read More »Premier League nets $2.7bn NBC Sports media rights renewal
NBC Sports has retained its position as lead US broadcaster of Premier League matches, having agreed terms on a $2.7 billion (£2bn) renewal of its media rights contract. The US broadcaster is reported to have doubled the value of its existing contract to fend-off suitors ESPN, CBS and Warner as NBC extends its Premier League coverage for a further six …
Read More »Disney CEO admits ‘very significant’ sports betting opportunity
Disney CEO Bob Chapek has acknowledged that its sports broadcasting platform ESPN is the ‘perfect’ place for sports betting and as such the corporation has a ‘very significant opportunity’ in the gambling market. Speaking on Disney’s fourth quarter results call for the period ended 30 September, Chapek stated that the company will expand into the sports betting market through its …
Read More »Every sports content site is driven by video – why should betting be different?
A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service. We …
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