Mobile betting aids Sky Bet annual growth

SkyBet , has cited the success of its mobile betting platform as the driver for year on year business growth during the twelve months to June 30,2014.

Figures published In a BskyB report, demonstrate that the broadcasters igaming and betting subsidiary had generated revenues of £ 183 million (€230.9 million/$310.6 million) during the past year, which represents an increase of 18% on the previous year.

The report confirmed that SkyBet had seen significant customer take up of its mobile betting services during the past 12 months. Customers using the mobile betting service increased by 29%.

Jeremy Darroch, CEO of BSkyB, said the Sky Bet subsidiary grew ‘strongly’ during the period and played a part in helping boost overall group revenue.

“After a successful year of investment, we are well placed to exploit these opportunities and continue to deliver growth and returns for shareholders. Looking ahead, we see a broader opportunity for growth than ever before as we bring our core products to more customers, and open up new revenue opportunities”,