SBC News Voice of the Sports Betting Industry
UK bookmaker Coral is to live stream a Cheltenham Festival preview evening for the first time to its thousands of online customers.
A panel chaired by Channel 4 Racing presenter, Nick Luck, will provide insight and tips on all 27 races during a two hour webcast from 7pm on Sunday 9th March to help Festival fans make their selections.
Luck will be joined by Channel 4’s Graham Cunningham, racing pundit Mark ‘The Couch’ Winstanley, and Coral’s PR director Simon Clare at the company’s headquarters overlooking the Olympic Park in Stratford, East London.
And Clare is confident the show will produce the biggest audience ever assembled for a preview of the most eagerly-anticipated four days of jump racing.
He said: “We wanted to take the preview evening out of the cosy Cotswold pub and deliver it to thousands, rather than hundreds, of mobile generation customers.
“Sunday evening is the perfect time for those who’ll be making their way to Cheltenham during the week or looking to have a bet on the races.
“By live streaming it we will be able to deliver a quality show packed with informed opinion and great trading offers to the widest possible audience.
“It will be a must for all punters looking for last minute tips and outstanding value – and it will certainly provide far better viewing than theSunday night period dramas!”
The show will be beamed live from Coral’s trading floor between 7pm and 9pm. Featuring exclusive price offers throughout, it will be hosted on a special website and promoted from the Coral homepage, coral.co.uk, and via @Coral the bookmaker’s Twitter page.
