SBC News Voice of the Sports Betting Industry
A new partnership signed by betting and gaming platform provider Sportingtech will see the integration of slot games from igaming development studio RubyPlay onto its platform.
Already carrying a portfolio of more than 100 partners and their branded titles, Sportingtech can now strengthen its offering even further with the addition of RubyPlay’s content.
Dr Eyal Loz, Chief Product Officer at RubyPlay, noted: “Being able to partner with a tier-one provider in Sportingtech will further our ambitious growth plans, ensuring our content is engaged by as wide an audience as possible.
“Sportingtech prides itself on providing bespoke offerings and we are thrilled that our content is going to play a key part in its top-class delivery to operators.”
RubyPlay titles that will be added to Sportingtech’s platform include Immortal Ways Diamonds, Diamond Explosion 7s and Mad Hit Marlin Bonanza, which will help to boost the company’s leadership ambitions in Latin America.
The brand has expressed a significant focus on Latin America in 2024, in particular the Brazilian market.
Robert Nevill, Senior Commercial Manager at Sportingtech, added: “We are always seeking ways to enhance the content portfolio that we provide to our operator partners. RubyPlay has created a strong reputation in the LatAm market and integrating its library of slots will go a long way to ensuring operators can deliver a diverse range of titles to its players.
“RubyPlay prides itself on creating unique gaming experiences and we are sure that the array of games will be well received by operators and players alike.”
