National Lottery operator Camelot UK has received recognition for its implementation of responsible gambling initiatives after becoming one of the first online gaming operators to achieve Advanced Level 2 of GamCare’s Safer Gambling Standard for its online and retail operations.
The Safer Gambling Standard is GamCare’s social responsibility quality standard for licensed gaming operators, which looks to increase overall standards of social responsibility practice across the industry.
Camelot’s Head of Corporate Responsibility, Alison Gardner, celebrated the accolade: “Camelot has developed tools and programmes to promote healthy play to all our players, as we continue to make The National Lottery the safest environment to play.
“Achieving Advanced Level 2 of the GamCare Safer Gambling Standard endorses our work in this area, and is an important part of our overall strategy, as we continue to improve how we support our players, encourage healthy play and prevent underage play.”
Following a three-month accreditation process, GamCare carried out a review of Camelot’s responsible play policies and processes, its website, visiting National Lottery retailers, and interviewing members of staff across various teams at Camelot.
GamCare also found that the responsible play measures that are in place are ‘well integrated into Camelot’s culture.’
The Advanced Level 2 of GamCare’s Safer Gambling Standard marks a milestone in Camelot’s wider Corporate Responsibility strategy, which centres on promoting healthy play with National Lottery games in retail and online.
It comes as the lottery operator continues to implement age verification checks carried out by Experian, weekly wallet load limits, daily Instant Win Game play limit, self-exclusion options, default weekly spending limits and the ability to reduce limits instantly. The operator has also prohibited the use of credit cards on its platforms.