SBC News Voice of the Sports Betting Industry
Paddy Power and Inspired Entertainment have turned the focus of their long-running partnership to the UK retail betting sector.
The Flutter Entertainment betting and gaming brand will adopt Inspired’s fully integrated managed services across the 1,400 terminals of its 350-strong UK retail portfolio.
This will include installation, remote and field technology support and content and platform development, as well as a commitment to purchasing around 1,400 Inspired Vantage server gaming cabinets throughout 2023.
Vince Bateson, Head of Retail Gaming for Paddy Power, said: “We have an excellent partnership with Inspired which has developed over many years. Our customers know and trust Inspired’s product and we’re delighted to be able to enhance our offering with the very latest terminal and the very best technology.
“Inspired’s Vantage terminal has performed exceptionally well in our trials and is a perfect fit with our strategic goal of providing our customers with the best possible experience in our retail shops.”
Looking ahead to the integration of the Vantage terminals, Paddy Power has lauded the product as an ‘intelligent operating system’ with a functionality driving player game recommendations based on gaming sessions.
The deal follows a similar arrangement cliched with Betfred last month, which saw Fred Done’s high-street bookmaker commit to a procurement of 5,000 vantage cabinets under a five-year contract.
Brooks Pierce, President and Chief Operating Officer of Inspired, commented: “Paddy Power does an exceptional job operating its UK betting shop estate, which tends to contain premium locations, and we are thrilled to partner with such a premier provider.
“We have a great relationship with Paddy Power and this agreement, including the provision of our new Vantage terminal, improves their product offering and drives revenue growth, while also reducing operational costs.
“This is a prime example of how the transformation of our footprint in the UK from a hardware-centric capital-intensive business model to a managed services, content and platform, asset-light model can be mutually beneficial for the evolution of the industry.”
