SBC News Voice of the Sports Betting Industry
Spotlight Sports Group (SSG) has put pen to paper to expand its partnership currently in place with the Hong Kong Jockey Club (HKJC).
Powered by the Racing Post, the deal will place more international eyes on the Hong Kong racing scene through the provision of full racecards for the HKJC meetings at Sha Tin and Happy Valley – to be complemented by editorial and tipping content.
Additionally, racing fans will also enjoy free-to-view live streams and replays of the events supplied by Racing Post’s digital platforms.
Michael Fitzsimons, Executive Director, Wagering Products of the HKJC, commented: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”
Furthermore, a promotional campaign will also be created for HKJC’s World Pool initiative, with editorial, tipping and signposting of World Pool meetings. This comes just in time for Royal Ascot, which features five days of World Pool betting.
James Fitzpatrick, Account Director for B2B Content Services at SSG, added: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship.
“Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”
