SBC News Svenska Spel appoints Christina Kilström as Tur sales and marketing director

Svenska Spel appoints Christina Kilström as Tur sales and marketing director

Svenska Spel has appointed Christina Kilström as its new Head of Sales and Marketing of its ‘Tur‘ lottery and games division.

Kilström joins Svenska Spel’s senior management having most recently served as marketing and communications director of the ‘Stockholmsmässan‘ exhibition center in Stockholm.

Anna Romboli, Business Area Manager for Svenska Spel Tur, said: “I am very happy to welcome Christina Kilström to the dream factory Svenska Spel Tur. Her experience in customer experience, digital development, sales and brands from Coca-Cola, eBay, Vattenfall and most recently Stockholmsmässan will be a great asset.

“It’s an exciting time where strong brands and the ability to adapt to a rapidly changing world and new customer habits are more important than ever. I also look forward to Christina with her background in digital transformation to contribute with agile and inclusive leadership.”

Kilström will be responsible for a number of the Swedish operator’s games and lotteries including brands such as Triss, Lotto, Eurojackpot and Keno.

Kilström added: “Svenska Spel is a very exciting company and an inspiring and fun workplace. With a strong position in the gaming market where last year we had a record year regarding the number of million winnings to customers, our connection to sport, a solid gaming responsibility and strong brands such as Triss and Lotto, we realize both small and big dreams.

“I am really looking forward to working with my talented employees to lead and develop the future gaming experience in a sustainable way, not least now at a time when the outside world and customer movements are making demands on both our sales and marketing. It will be hugely exciting and fun.”

Last week, Svenska Spel published its full-year and Q4 trading results for 2020, citing continued good growth for two of its three business areas with increased revenues for sports betting, number games and lotteries during Q4.

Check Also

SBC News Svenska Spel reiterates stronger player protection to ease media concerns

Svenska Spel reiterates stronger player protection to ease media concerns

Svenska Spel has addressed a recent article published in Swedish media outlet Aftonbladet which questioned …

SBC News BOS warns Wykman of Svenska Spel encroachment in online casino

BOS warns Wykman of Svenska Spel encroachment in online casino

Branschföreningen för Onlinespel (BOS), Sweden’s Trade Association for Online Gambling, has called on the government …

SBC News ‘End of an era’ as Sweden considers closure of last Casino Cosmopol

‘End of an era’ as Sweden considers closure of last Casino Cosmopol

The Swedish government is considering the closure of the last remaining land-based casino in the …