The Racing Post will allow customers in betting shops to download its daily newspaper to their mobile devices after launching a new QR code system.
The new initiative was launched post-lockdown to support high street betting shops increase footfall to their shops and offer customers a chance to read the paper in a safe manner.
Discussing the new QR codes and the popularity of the downloads, Spotlight Sports Group Retail Director, Alan Pepperell, said: “Post-lockdown we know bookmakers want to get as many punters in their shops in a controlled and safe environment. We also know most visitors enjoy sitting and reading the paper before making their betting decisions for the day.
“We decided to trial the QR codes to help customers who may not want to read the paper in the shop but can now do so on their mobile device.”
The new system comes as UK betting shops seek to uphold stringent health and safety measures in the wake of the lockdown.
Each day, the betting shop display edition will feature a unique QR code at the front of it. Once the customer scans the QR code, it then takes them to the landing page to read that day’s newspaper.
Pepperell continued: “We’ve seen from the data that this has been a popular initiative and we know the appetite for the paper never goes away. However, in the current climate, we understand if customers are apprehensive about picking up a newspaper and as we’ve seen in other high street shops and restaurants the QR codes are a simple way of getting a digital version to the user.
“We will continue to work with our partners to ensure we deliver the best experience in shops in the safest way possible.”