SIS boosts Spanish presence through Paston Apuestas deal

Racing content and data provider Sports Information Services (SIS) has agreed to a new three-year content distribution deal with Spanish betting operator Paston Apuestas which will see the data provider cover the operator’s Spanish Horse and Greyhound Channel.

As part of the new deal, SIS will deliver live pictures and data to a number of retail outlets across Valencia relating to the horse and greyhound racing coverage.

Sandra McWilliams, Sales Director at SIS, added: “We are thrilled to have agreed this deal with Paston Apuestas. It underpins our status as the leading supplier of racing content.

“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”

SIS currently delivers horse racing content from the UK, Ireland, US, Australia, South Korea and Latin America, as well as over 33,000 greyhound races a year with 53 meetings every week from British and Irish tracks.  

Carlos Molina, CEO at Paston Apuestas, added: “We’re thrilled to agree a deal to take SIS’s Spanish Channel, which provides our customers with the best horse and greyhound racing from the UK, Ireland and the rest of the world.

“The SIS Spanish Channel will offer frequent betting opportunities on quality horse and greyhound racing, and we are confident that it will help drive betting revenues.”

SIS has recently placed more of a focus upon boosting its international profile, after signing a content distribution deal with BetMakers which saw them agree to provide access to British and Irish greyhound racing content to the Australian online bookmaker.

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