SBC News Voice of the Sports Betting Industry
Playtech BGT Sports (PBS) has a announced a record breaking World Cup, with its self service betting terminals (SSBTs) continuing to drive growth and increase revenues across the retail space.
Introducing a variety of new products and features, including enhanced goals scorer options and cash-out tool and a more streamlined in-play user experience, a greater share of overall in-shop turnover than ever before has been enjoyed.
Processing 3.5m tickets thus far, a 400 per cent increase of the Brazil World Cup in 2014, in-play has been particularly praised for its role in aiding growth.
Accounting for 34 per cent of SSBT World Cup business, as opposed to just 12 per cent four year ago, it’s also not just the so-called ‘big matches’ that have been driving the highest revenue figures.
Highlighting that lower profile games broadcast at the right time can also be a catalyst for growth, the round of 16 game contested by Croatia and Denmark is credited with generating the most in-play turnover of any match thus far in Russia.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, explained: “We are delighted with the numbers to date and are pleased to have helped generate so much extra revenue for our betting shop partners in the UK and Ireland.
“We have undoubtedly benefited from the live World Cup TV pictures available in every shop, which have encouraged in-play betting.
“This World Cup has definitely shattered the old cliché that customers are only interested in betting on England, or the so called ‘big matches’.
“Croatia versus Denmark smashed records and the message to operators is crystal clear: if you combine pictures with data at the right time the revenues will flow.
“It’s a simple message and one we’re excited to be helping deliver as we continue to innovate in this space.”
