AgiproNews’ Italian View – Virtual Sports market is heating up

Italian engagement with Virtual Sports betting products is on the rise, as latest industry figures show that gross gaming revenues (GGR) have hit the €42 million.

A traditional retail product, Virtual Sports has gained a positive uptake through online betting platforms, as Italian betting operators move to expand their betting content.

In the first two months of 2018, bookmakers have posted revenues of just over €42 million from “virtual betting,” up from the first two months of 2017 by 6.6%.

Though retail still dominates Virtual Sports play, figures detail that ‘all growth’ for the product is generated via digital channels.

Updating the market, AgiproNews has recorded industry virtual revenues of €3.1 million during 2018’s opening two months, representing an increase of 58%.

Of further note, the Virtual Sports market sees all Italian legacy operators compete for consumer wallets.

At present, Goldbet leads the marketplace with an estimated 30% of market share, followed by Snaitech followed with 19% of the market share and Eurobet (12.8%) was in third place, which will soon launch new brand Soccerbet on the Italian market.

As detailed this March, Italian betting operators are pressing government stakeholders to revamp the nations betting framework, in order to address new products and services to set fixed policies and operational practices on ‘market disputes’ between bookmakers and their customers.

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