Argentina based gambling operator Lotería de San Luis has hailed the positive start of its first online gambling product Jugadon.com powered by industry developing market platform provisions specialist Sirplay.
Detailing ‘Stage 1’ growth, Lotería de San Luis management has achieved all initial launch targets with the company reporting a 40% month-on-month growth for in active users.
A confident Lucas Baffetti, General Manager of Lotería de San Luis stated that the positive results and customer feedback has placed Jugadon.com on track to becoming a leading operator for the Argentine online gambling market.
“The usability statics and Jugadon.com placement are in motion, we think we will reach the annual goal set up since its launch” Baffetti detailed
“After a sharp increase in new users during the first months, at the moment we are stabilised in a growth of 10% per month, so we forecast a very positive balance for the next months.”
Following its initial six month opening, Jugadon.com will now enter a period of concentrated marketing, with Lotería de San Luis expanding the brand’s profile through a series of sports sponsorships and pushing the new vertical within its retail points.
Baffetti notes the important role played by Sirplay, who was selected as San Luis digital partners following an extensive tender for platform partners.
Sirplay management has noted the positive performance of Jugadon.com detailing that its partnership was still at early stage, but that customers had taken extensively to its multi-product offering. Sirplay states that in the coming months Jugadon.com performance will be boosted by new content and games.
The positive launch of Lotería de San Luis online property has seen Sirplay invited to the 67th Asamblea Ordinaria de la Asociación de Loterías Estatales de Argentina (A.L.E.A.) to present Jugadon.com case as one of the first working online gaming platforms in Argentina, with the corresponding support of a regulatory body.