Sportradar has agreed a partnership with EHF Marketing GmbH, a subsidiary of the European Handball Federation, to provide a range of services across the federation’s top club competitions.
The partnership, which was unveiled at the ‘European handball goes Tech’ business event, will see Sportradar provide a range of data, streaming, marketing and digital services across over 650 matches a season, while becoming the ‘official streaming and data partner of the EHF club competitions’.
Meanwhile, the data provider took advantage of the sports, marketing and technology experts present in Cologne on 2 June to launch its latest product ‘Sportradar OTT’.
This new service, which forms part of the agreement with EHF Marketing GmbH, includes the provision and development of the federation’s own OTT platform, ehfTV.com, as well as marketing rights for all digital content for the EHF’s club competitions. Sportradar will work closely with the marketing and media teams on the creation of digital content both for ehfTV.com and social media channels.
David Szlezak, Managing Director of EHF Marketing GmbH, said: “We have recognised the huge importance of providing high quality, accurate data from the EHF’s competitions and we are delighted to have agreed a long-term cooperation with the industry leader, Sportradar.
“For the first time, we will be able to provide clubs, media and fans with extensive live statistics and data from every single European club match throughout the season. We are looking forward to working with Sportradar to realise the full potential of this data. Furthermore, Sportradar’s innovative approach to OTT will allow us to continue to expand our own platform, ehfTV.com.”
Carsten Koerl, Sportradar CEO, commented: “We sometimes ask sports federations to open their minds and imagine the impact that a joined-up approach across a range of areas can bring. Not all of them can.
“However, EHF Marketing grasped the opportunity immediately and with a long-term deal in place, this will be a truly collaborative approach that will ensure that our offering across the EHFs club competitions chimes perfectly with the evolving needs and wants of their fans, sponsors and stakeholders.”
Speaking on the launch of ‘Sportradar OTT’, Koerl added: “While we are already well-respected and established streaming and content provider to the betting industry, we tasked our team to really disrupt the existing models of streaming across all digital platforms.
“I wanted them to find solutions that would resonate for a whole range of federations across the world and across sports. What they have come up with, and what we are able to offer is genuinely unique: a fully customisable offering that can be adapted to a whole range of unique circumstances.
“ehfTV.com is one such platform with bespoke branding, front end and revenue share structure. In certain circumstances, we will even be able to offer the OTT service at no cost. That should pique the interest of rights holders across sport.”