SBC News Voice of the Sports Betting Industry
Gala Coral European betting subsidiary Eurobet has partnered with sports media rights distributor Perform Group (Perform), integrating its new live streaming product within its 200 Retail betting points in Italy.
Partnering with Perform, Eurobet Italian properties will gain better flexibility and scheduling of sports content to engage its retail customer base.
Perform content services will provide access to 16,500 video matches, including La Liga and WTA Premier, and 100,000 match visualisations per year, incorporating live on-screen match action tracking. The service is available for major sporting competitions, such as the English Premier League.
Further sports content will include; tennis, basketball, ice hockey and cricket, with its broadcast available in multiple languages.
The streaming partnership will further be supported by Perform sports data and insight divisions’ Watch&Bet and RunningBall.
Eurobet governance stated that it was pleased to upgrade its retail sports content to a ‘comprehensive package’ supported by Perform Group, Carlo di Maio, EUROBET’s Sportsbook Director, commented on the partnership.
“We are very pleased to have introduced the Eurobet Sports Channel to our Retail. Customers can now – in-shop – watch and bet live on major competitions not covered by standard TV channels”.
