SBC News Voice of the Sports Betting Industry
Independent digital retail gaming content supplier Storm Gaming Technology (Storm Gaming), has confirmed that it has received venture financing from Birmingham-based investment firm Intrinsic Equity.
Storm Gaming management declared that the funding would be used to develop the firm’s current gaming portfolio.
To date Telford-based Storm Gaming services circa 5,000 games installed in pubs, bars, clubs and arcades within the UK, Spain, Netherlands, Belgium and Croatia.
As part of the deal, James Grenfell, principal at Intrinsic Equity and senior partner at Orbis Partners, will join the Storm Gaming board alongside founder and chief executive Richard Sheldon, industry veteran Steve Murray and Sportingbet founder Mark Blandford’s Rockridge Investments.
James Grenfell commented on the investment: “We have invested in Storm at an exciting time and look forward to helping Richard and Steve accelerate their plans as a global provider of multi-platform compelling games content.”
Richard Sheldon backed Intrinsic Equity as investors :”Through their long-standing relationship with Steve and their recent work with CORE Gaming and Sky, James Grenfell and his team, saw an opportunity both to invest and to support the business with their financial and sector knowledge. We are delighted to welcome them to the Storm Gaming Technology journey.”
