SBC News Voice of the Sports Betting Industry
Cherry Gaming AB (Cherry AB) has confirmed the appointment of Aron Egfors as Managing Director of its Nordic focused land based gaming division ‘Restaurant Casino’ (Cherry Spelglädje AB)
Egfors succeeds current Cherry Gaming CEO Fredrik Burvall as MD of the casino subsidiary. He gains promotion to MD of Cherry Spelglädje AB, following 18 years’ service with the operator. He will be tasked with leading the division’s new growth plans as the company looks to expand its market share within core regions.
Cherry AB governance further detailed, that Egfors would have the continued support the executive team of Per-Anders Persson and Ulf Bergstrom who will operate as Vice Presidents for the division.
Fredrik Burvall Cherry AB , commented on the appointment
“Cherry’s long-term strategy is to generate continued profitable growth in Restaurant Casino, both organically and through acquisitions. With Aron Egfors taking on this role, we create increased management focus and a streamlined management structure. He has brought new ideas with a strong sales focus in recent years, and we believe he will continue to contribute to the market share and profitability within Restaurant Casino,”
“I’m really looking forward to leading a competent and strong team, in which I see many exciting opportunities. Our objective will be to continue to deliver the best restaurant casino product and service in the industry, with a strong focus on increasing our market-share. I’m going to do everything I can to help Cherry continue to achieve that,” commented Aron Egfors, MD Cherry Spelglädje AB.
