SBC News Voice of the Sports Betting Industry
US racing broadcaster TVG, has announced that acquired HRTV will rebrand its media assets to TVG2. TVG governance announced that the full rebrand has become effective as of 28 October, with TVG launching TVG2.com
Betfair subsidiary TVG stated that the brand move would allow the broadcaster to better leverage its media inventory, production and broadcast infrastructure. The rebrand would further help TVG offer a better racing package to its viewers.
Commenting on the HRTV rebrand Kip Levin CEO of TVG stated
“We’ve made good progress in integrating the two television productions, and integrating the brands was the logical next step in the process to optimize television coverage for horseracing. Our goals have always been to provide a better fan experience, increase our appeal to distributors, and drive revenue to the industry,”
“Importantly, having TVG and TVG2 allows us to better utilize TVG’s state-of-the-art television facilities to deliver a premium product for both networks. We look forward to continuing to work with our important track and distribution partners to deliver more races and higher quality broadcasts to racing fans like never before.”
TVG’s audience will now reach an estimated 56 million homes, which will have daily access to live racing.
