The Professional Squash Association (PSA) are pleased to announce that they have signed a four-year agreement with sports data specialists Sportradar that will see them become the PSA’s Official Sports Data Partner. Effectively immediately, the agreement will see Sportradar granted the right to distribute all PSA data to the betting and media industry, including data from the Women’s Squash Association (WSA) tour after they joined forces with the PSA on January 1, 2015.
Over the term of the partnership information from more than 3,000 squash events will be collected and will include data from the PSA’s new Official TriRef System – a wireless electronic refereeing programme that allows all three match referees to make independent judgements about match incidents, without the knowledge of their fellow arbiters, to determine the outcome of decisions.
“We are very pleased to have reached an agreement with Sportradar in a partnership that will allow us to further promote our sport around the world through new media channels, especially within the betting market,” said PSA Chief Executive Alex Gough.
“It will be a great opportunity for us to increase the awareness of squash within the marketplace and create new revenue streams for the sport and we look forward to working closely with Sportradar over the next four years as we both look to grow the sport.”
Sportradar CEO Carsten Koerl said:
“Squash is one of the most demanding and fast-paced sports in the world and following the growth in its popularity over the last few years, we are very pleased to add it to our portfolio and to offer the sport a new opportunity to attract new fans and followers. Our partnership also unlocks new data-driven insights for existing fans, who will now get an even greater feel for the sport they love.”