Ahead of busy period for Australian sports with the AFL and NRL Finals commencing in September, Ladbrokes Australia has announced the launch of its new nationwide marketing campaign ‘Up for the Challenge’.
‘Up for the Challenge’, is the first marketing campaign delivered by Saatchi & Saatchi, who were appointed Ladbrokes Australia’s lead creative agency in May following an account pitch against Leo Burnett and George Patterson Y&R.
Presenting the campaign, Saatchi & Saatchi stated that they wanted to move Ladbrokes branding away from the ‘laddie’ led messaging that has dominated industry marketing, providing the betting operator with a more mature image to approach its consumers.
Starting this August, ‘Up for the Challenge’ will be rolled out across print, digital, social, broadcast, radio and cinema verticals.
Ladbrokes Australia & Saatchi & Saatchi – ‘Up for the Challenge’