SBC News IGT wins Massachusetts State Lottery systems & terminal applications contract

IGT wins Massachusetts State Lottery systems & terminal applications contract

screen-shot-2016-12-05-at-13-11-19

Following a competitive tender, New York-listed gambling technology supplier International Game Technology (IGT) has won the contract to supply the Massachusetts State Lottery Commission (Massachusetts Lottery) provisions to supply its central system and terminal software.

The new systems and terminal contract sees IGT extend its supplier services for the Massachusetts Lottery, a customer since 1996. New provisions for the Massachusetts Lottery will include an improved integrated website and new marketing along with new business intelligence tools for the lottery provider.

The IGT team has begun integration of its new system and terminal applications with the  Massachusetts Lottery which generated record sales of $5.234 billion in its fiscal year 2016 and ranks number one in the world in per capita sales.

A Pleased Jay Gendron IGT Senior Vice President, WLA North America Lottery commented on the new systems contract

“With this latest technology, we hope to assist the Lottery in achieving even greater efficiency and success in the years ahead.”

“We look forward to continuing to support one of the world’s most successful lotteries as it modernises and positions itself for future growth in an ever-evolving environment,

Check Also

SBC News IGT stable Q1 as focus turns to Everi merger

IGT stable Q1 as focus turns to Everi merger

IGT Plc reports a stable start to the year’s trading, as the NYSE-listed gambling technology …

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.

Covering All Bases: Andrew Garven Discusses Covers’ Expansion Amidst Industry Shifts

“Competition for new player acquisition is greater than ever before and the challenge is for …

SBC News Gator Wagers Talks Alliances, Golf, and DFS values

Gator Wagers Talks Alliances, Golf, and DFS values

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, …