SBC News Voice of the Sports Betting Industry
FansUnite, a social betting site that uses virtual currency, has rolled out its much-anticipated PickTracker software. This feature will enable users to analyse their betting history by allowing the user to view historical data and break down their past picks by sport, league, or bet-type and helping the user to look critically at their own betting patterns.
The idea behind FansUnite was originally developed when CEO Darius Eghdami, a casual sports handicapper, realised that there was very little transparency in the performance of professional handicappers, despite the fact that sports betting enthusiasts were often willing to invest in costly monthly subscriptions.
Unlike traditional handicapping sites that offer insight into the general consensus of picks, the FansUnite platform is based on the notion that bettors no longer need to blindly follow “pros” because they can further research the historical data of the handicappers they follow in order to gain greater access and insight based on real analytics.
FansUnite continues to evolve and produce more tools to improve the handicapping model to provide their user base more and more information. Every pick on the site goes through their proprietary algorithm to determine whether the pick is a “Pro Pick” based on factors such as the success and history on that sport and the teams involved. The FansUnite platform is attracting “pros” and their top handicappers are proving to be 10% more successful than the industry average. As an example, if you had bet $100 on every FansUnite NBA Pro Pick in January 2015, the profit would have been over $19,000.
