Igaming new comers Tau Gaming unveiled new UK brands SecretSlots and Hunky Bingo, as the operator looks to establish its presence and coverage in the highly competitive UK online casino and bingo markets.
The two new brands which are powered using the 888 Dragonfish platform, were unveiled by former Metro Play Managing Director Jamie Walters. Walters who will lead Tau Gaming operations stated that both brands will feature content led strategies and strong mobile presences to engage UK players.
SecretSlots seeks to differentiate itself from UK market competitors, through its CRM strategy which will focus on rewards for players who personally engage with SecretSlots products. SecretSlots CRM will reveal secrets about its slots and special promotions for its top performing players.
HunkyBingo.com which officially launched last week will follow a similar CRM strategy, but will be tailored to the female bingo demographic.
Walters further stated that both brands would be supported by UK TV advertising campaigns in the coming months. Marketing and player acquisition initiatives will be led by former Gamesys Head of Acquisition James Newman.
Speaking to EGR Magazine, Walters stated that his new enterprise would seek a multi-million pound valuation