PokerStars will continue to promote its global brand via Formula One, having agreed to extend its sponsorship of the Oracle Red Bull Racing team for the 2023 F1 season. The sponsorship extension was secured ahead of the start of a new F1 season which began this weekend at the Bahrain Grand Prix won by Oracle Red Bull Racing’s Max Verstappen. …
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PokerStars bolsters sports marketing via Red Bull Racing linkup
Flutter Entertainment’s igaming brand PokerStars has strengthened its sports-oriented brand recognition by partnering with Red Bull Racing. The collaboration has been initiated ahead of the 2022 Formula One season, and will see the PokerStars’ logo featured on Red Bull Racing’s RB18 racecar and on the team’s race suits. Additionally, the duo have detailed a joint ambition of expanding their respective …
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