Snack Gaming has developed and launched 5p0rtz, a new fantasy pools betting platform where players compete for bigger jackpots with a higher win probability than on a bookmaker.
Developed on behalf of Trillionaire Ltd, which is made up of a consortium of UK-based sports betting investors, the business aims to become the UK market leader in fantasy sports by 2019.
The 5p0rtz platform was soft launched with a freeroll pick six £1m Grand National game, to be followed this month by another £1m freeroll game focused on the football World Cup.
During the World Cup, there will be daily games with cashout, while the fantasy element enables players to earn points that are displayed on weekly and monthly leaderboards.
The brand’s awareness over the next nine months will be driven by a Snack Media-driven digital and social campaign comprised of social media management, influencer outreach, activations overview and bespoke sponsored editorial.
Snack-Gaming Co-Founder Rupert Pratt commented: “Developing a live fantasy pools betting product is complex and it’s been fantastic to take a unique concept and idea through to design, full enterprise development and build.”
Niall Coen, Snack-Media Co-Founder and CEO, added: “When we were approached to work with 5p0rtz, it was an easy decision for us. Their type of gaming is practically unheard of in the UK market and we’re confident that they will thrive.
“We’ve got the resources to help get their name out to sports fans everywhere so, alongside the great work that Snack Gaming have done for them, this was a perfect combination to launch their product.”