Sports betting platform and systems provider Kambi has kicked off 2020 with the launch of its new ‘Partner with Confidence’ marketing campaign.
The campaign, which will be complemented by a brand-led video, will be tailored towards emphasising Kambi’s reputation as “the industry’s trusted sports betting partner.”
Gerard Starkey, the firm’s Marketing and Communications Director, commented: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.
“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”
The in-house devised brand video has been produced by London-based commercial production company Irresistible, and highlights the parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.
This will be supported by a number of print and digital visuals, which will display images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business.
Kambi is currently partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by its partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.
Partner with Confidence will be on display at the Kambi stand during the ICE Totally Gaming exhibition in London next month, located at S2-110.