Caesars strengthens US sports sponsorship portfolio

Caesars Entertainment has unveiled the growth of its US sports sponsorship portfolio, confirming deals with the Philadelphia 76ers, New Jersey Devils and the Prudential Center.

The landmark partnerships aims to make Caesars Entertainment’s new sportsbook a key feature in the matchday of both sports franchises, with the experience now available at two of its Atlantic City properties and The Caesars Casino & Sports app through special promotions and activations inside the exclusive Caesars Club at Prudential Center.

The 5,000-square-foot premium restaurant and bar will be located on the main concourse, providing Caesars Entertainment’s signature VIP hospitality to Premium Seat members for all New Jersey Devils home games and will be open to all event attendees during more than 175 live events, games and concerts held at the world’s No. 8 “Most Played Venue”* annually.  

Adam Davis, HBSE CRO commented: “Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment. Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually.

“With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State.”

Chris Holdren, Chief Marketing Officer for Caesars Entertainment added: “Caesars Entertainment has enjoyed a long relationship with the New Jersey community,With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”

In addition to exposure on Prudential Center’s 80 digital boards and colossal 4,800-square-foot outdoor LED board, Caesars’ branding will appear on club level tickets, premium wristbands, concourse pillars and more.

Caesars’ branding, including signage and wait staff attire, will complete the Caesars’s premium experience in Caesars Club. Caesars will also have a presence at 76ers games through advertising placements. In a Caesars-branded “Shoot for a Million” on-ice promotion, select New Jersey Devils fans will have the chance to win $1 million during the second-period break, in 10 regular-season games.

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