Sun Bets has signed a three-year deal to sponsor the Grade One Stayers’ Hurdle at the Cheltenham Festival. The 2017 race will take place on the third day of the festival (March 16), which is also St Patrick’s Day.
First run with its current race conditions in 1972, the Sun Bets Stayers’ Hurdle will revert to its original title after being named the World Hurdle since 2004.
To celebrate the announcement, Sun Bets will be top price on every runner in the race from 8.00 am on December 20 until midnight.
The three-mile hurdling championship event has been won by most of the great staying hurdlers, such as the Paul Nicholls-trained Big Buck’s, who landed a record four consecutive renewals between 2009 and 2012. The Colin Tizzard trained Thistlecrack gained victory in scintillating fashion in 2016.
Tim Reynolds, Sun Bets Head of PR, said: “As an Authorised Betting Partner, we are delighted to welcome the opportunity to be associated with the Cheltenham Festival and sponsor a race as prestigious as the Stayers’ Hurdle.
“We look forward to a long and successful partnership with Cheltenham, which further cements our commitment to British racing.”
Ian Renton, Regional Director, Cheltenham & The South West, The Jockey Club, said: “I am delighted to welcome Sun Bets to Cheltenham.
“As one of the two feature races on the third day of The Festival, St Patrick’s Thursday, I am sure that Sun Bets will find sponsorship of the Stayers’ Hurdle hugely rewarding.
“The race title reverts to its original handle, the ‘Stayers’ Hurdle’. We look forward to many successful runnings under the Sun Bets’ banner.”