SBC News Voice of the Sports Betting Industry
BetVictor has been making the most of its association with Premier League Champions Chelsea Football Club by launching a new product featuring the club’s branding,
The bookmaker is billing the new game as the world’s first Premier League football club-branded online slot and features some of the reigning champions’ greatest players, while its soundtrack recreates the famous Stamford Bridge atmosphere. The game has been created by Realistic Games.
To celebrate its launch, BetVictor are offering players an exclusive £5 bet on Saturday’s clash between Chelsea and Bournemouth when they wager £25 or more on the slot before the 5.30pm kick off.
BetVictor spokesperson Paul Louis said: “Our thanks go to Realistic Games and Chelsea FC in enabling us to create an engaging slot that we think our customers will enjoy regardless of whether they’re a Chelsea fan or not. With the success of this project we expect to launch more BetVictor exclusive content during 2016.”
Andy Harris, Commercial Director at Realistic Games, said: “We were very excited when BetVictor asked us to create the world’s first Premier League club-branded slot and have been very encouraged by its reception.
“Both BetVictor and Chelsea have been great to work with on the project which is a real game changer for branded slot content and we’re very confident that it will be a winner for both of them.”
Earlier on this year, bwin created a casino app featuring players from the Manchester United side and more of the sport’s betting and gaming partners are looking to extend their assocaition with co-branded product.
