Sisal boosts racing content with XB Net

Italian lottery operator Sisal has finalised an agreement with horse racing content provider XB Net for its US racing content.

The deal will see XB Net deploy its live pictures, data and betting services from a network of over 60 North American tracks (over 75% of US horse racing) to Sisal, allowing the lottery to have the flexibility to fill its programming timetable with a pipeline of rapid-cycling betting opportunities.

Massimo Temperelli, Managing Director of Betting at Sisal, said: “During recent lockdowns, our customers soon came to appreciate the fresh excitement and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which hit the mark, whether they’re interested in watching one race or the entire card.

“Since Italy’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming is now the new normal for our players, thanks to this developing collaboration with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform over the forthcoming highlights, like the Breeders’ Cup World Championships.”

XB Net manages the international rights, data, odds and live broadcast and video streaming of North American racing content on behalf of a growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Simon Fraser, Senior Vice President of International at XB Net, added: “Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing.

“While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have mostly been retained which represents another key validation of our product.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for Sisal.”