SBC News Voice of the Sports Betting Industry
Aspire Global has announced an agreement with Cofina, one of Portugal’s largest media organisations, entering the newly regulated market in the process.
Utilising Aspire’s range of services, including payments, risk and fraud management, advanced analysis tools, CRM, support and VIP, they will be powering Cofina’s Nossa Aposta brand, which offers casino games, slots, and sports betting.
Tsachi Maimon, the CEO of Aspire Global, commented: “I am happy to announce that in line with the company’s long term strategy and growth initiatives, focusing on Regulated markets, we are entering a new chapter in Aspire Global’s continuous success story, while we couldn’t have chosen a better partner than Cofina.
“Teams on both ends have worked hand in hand diligently, demonstrating professionalism & cooperation levels second to none. I am confident this partnership will be a significant milestone for both companies.
“Media companies in regulated markets possess a unique opportunity for generating new income streams leveraging their established brands.”
Fernando Paes Afonso, CEO of Nossa Aposta, said: “We are very pleased to start operating in the Portuguese online market, offering our players a fun set of games created by excellent and well known providers like Aspire Global, NetEnt and NYX, in a very fruitful partnership with Aspire Global.
“This is an important step of a journey that has just started, with a common vision based on trust, integrity and added value to the players, that are on the centre of our activity. We’ll continue to invest together on a unique and distinctive offer, made possible by bringing together the media knowledge of Cofina and the wide experience of Aspire Global in the online gambling activity.
“Above all, players can be confident that both teams will do their best to provide them a great playing experience.”
