EveryMatrix invests in Jelly to bolster international casino network

EveryMatrix has announced an expansion of its international content network, investigating into igaming studio Jelly, as well as integrating it into its SlotMatrix platform.

Detailing an objective to strengthen its market position in gaming development, EveryMatrix will incorporate Jelly into the SlotMatrix aggregation platform, enabling the UK-based studio to build, manage and distribute its titles to a network of international operators. 

SlotMatrix functions as a large “collection of gaming content”, including exclusive productions from EveryMatrix’s own RGS partners. The igaming technology firm has detailed that it targeted Jelly for investment due to the firm’s “strong sector presence”. 

David Newstead, CEO of Jelly, remarked: “I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy. 

“We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the US, their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the US and European markets.”

The investment marks the second major financial injection made by EveryMatrix after a similar deal with Swedish-listed LL Lucky Games AB in May 2021.

It follows on from a successful trading year for the Malta-based B2B gaming tech supplier, which detailed strong results for its sports betting and casino engines, having integrated 10 new game vendors into the latter in the fourth quarter of 2021. 

Ebbe Groes, CEO of EveryMatrix, said: “Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners programme. 

“They already live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”

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