SBC News Voice of the Sports Betting Industry
Intralot and its Maltese subsidiary Maltco Lotteries have strengthened their portfolio of virtual sports with the launch of E*SOCCER.
The product, which is hoped to strengthen Maltco Lotteries’ U*BET sportsbook, will be made available across Maltco Lotteries’ retail network, offering betting opportunities on worldwide electronic football leagues of FIFA20, powered by Sportradar.
“Maltco Lotteries is always seeking to innovate and differentiate its offering by introducing new games in Malta. INTRALOT has been instrumental in our company’s wide modernization by providing us with next-generation solutions,” said Vasileios Kasiotakis, Maltco Lotteries’ CEO.
“As the pioneers of betting in Malta and having established U*BET as a leading and trusted brand, it was only natural for Maltco Lotteries to take the next step and expand its sports offering with electronic leagues.
“Our aim is to offer E*SOCCER players with a comprehensive betting option that features a simple participation method, and to responsibly enhance their player experience.”
Intralot Group CEO Dr. Chris Dimitriadis added: “We are proud to see Maltco Lotteries at the forefront of retail transformation elevating the digital experience of players. Intralot has built upon a broad portfolio of next- generation solutions and operational expertise across verticals that enable lottery and gaming operators to forge new opportunities in unprecedented times and drive growth.”
