Singular boosts gaming offering with Incentive Games deal

iGaming platform provider Singular has strengthened its games offering after agreeing to integrate Incentive Games’ Paid-to-Play Virtual Sports products and its Free-to-Play Sports Tools for Acquisition and Retention (STAR).

Under the agreement, Incentive Games will supply its white-label, multi-sport, multi-league portfolio to Singular.

“We are thrilled to make Incentive Games accessible to our Tier 1 network of clients,” said Robert Dowling, Chief Commercial Officer at Singular. “We believe that its suite of products and tools will not only enhance our strong dedication to high-quality gaming content but also boost revenue via increasing LTV of players.” 

John Gordon, Incentive Games CEO, added: “We are delighted to be partnered with Singular. Integrating our suite of games, which range from virtual sports to free-to-play acquisition games, will provide Singular with a new dimension when acquiring clients, whilst also offering our games to the company’s existing suite of Tier 1 clients.” 

In November, Singular launched its ‘4th generation’ proprietary sportsbook platform, which has allowed the platform provider to optimise client performance when engaging with players in in-play environments.

Singular’s sportsbook platform is built on a modular framework leveraging big data and AI modules. It allows customers to deploy ‘configurable player journeys’, driving higher engagement of players.

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