Yggdrasil confirms BetVictor content partnership

Yggdrasil has confirmed a new content deal to supply its best-performing casino slots content to online casino and sportsbook operator, BetVictor.

The global agreement covers multiple regulated markets and will see BetVictor add Yggdrasil’s award-winning portfolio of video slots.

The suite of industry-leading Yggdrasil slots comes complete with its proprietary range of in-game promotional tools, BOOST® which allows promotions to be run from within the game client. This offers maximum cross-sell opportunities and a superior player experience using in-game tournaments and leaderboards, configurable cash races, and gamification features proven to boost retention and engagement.

Yggdrasil CEO Fredrik Elmqvist, commented: “We’re delighted to partner with BetVictor, one of the biggest brand names in the betting and gaming sector.

“There is significant demand from leading operators for our innovative content that keeps getting better and better, and we’re really looking forward to working with BetVictor.”

The partnership comes as the gaming supplier builds on what it described as an “eventful Q2 Period”, in which it maintained continued growth and saw its revenues jump a 65 per cent. Since then, the firm has expanded its portfolio of partners, unveiling a fresh partnership with Genting Casino as well.

Speaking after the firm’s strong Q2 results, Elmqvist emphasised: “The second quarter has been active with the launch of Sonya Blackjack, the first game out in our new product vertical Table Games, including our ground-breaking motion capture technology and in-house proprietary client framework platform. We have also had a flying start for our YGS Masters programme and announced partnerships with two independent gaming studios.”

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