SBC News Voice of the Sports Betting Industry
The Malta-licensed 7 Gods Casino has applied a clan-based ranking system to boost the personalisation and retention of its live casino, slots and poker offering.
7 Gods Casino is a brainchild of Innovaventis, a business and technology consultancy working to bring best breed of modern gamification approaches to iGaming.
The casino is powered by Innovaventis’ partner company iGaming Platform (iGP), and hosts 1,500+ games featuring content from leading providers NetEnt, Microgaming, BetSoft, Evolution Gaming and GameArt amongst many others.
However, 7 Gods’ big pull is the revolutionary concept of players’ clan-based advance in ranks, growing beyond VIP levels – even though it starts out with them.
As players advance from ‘newbies’ to premium-level VIP-clients, they pass through the custody of seven particular gods of the pantheon during registration process, ending up as an honoured agent of the pantheon’s paramount deity, reinforced by the full-powered bonus offered by the current pantheon. In this way, players are free to choose between seven unparalleled ways of progress.
“We stake on features of multiplayer role-playing games,” explained Innovaventis CEO Mikayel Shahinyan. “Character gradual level-ups, clan system and highest possible personalisation of the gaming experience – all these things are a tremendously important retention factor for all players. And we are injecting this into gambling.”
The casino has more than 40 payment systems on board and supports six currencies – US dollar, pound, euro, NZ dollar, Swedish krona and Norwegian krone – with more to be added. It is also one of the brands promoted within the GPWA trusted Friends of 7 affiliate network.
Innovaventis will participate at iGB Live in Amsterdam to promote 7 Gods Casino and its technology. Visit the Innovaventis team (Stand E24) to learn more about the product and partnership opportunities.
