SBC News Maltese based Gamanza brings gamification angle to games provision

Maltese based Gamanza brings gamification angle to games provision

Gamanza, a Malta based start up, has announced a new games aggregation platform, complete with gamification application and accompanying bonus engine, designed to enhance player lifetime values.

Operators, who will have access to over 100 games, can use data from players activity on site and translate them to points, tokens or credits and levels of achievement, with each programme configurable to their own needs.

All points or levels earned can be used in the ‘Reward Shop,’ where players purchase whatever system of bonuses is employed, including bonus money, free cash, free spins, free bets and specific Jackpot spins.

The gamification application also features a multi-provider and multi-product tournament module, which offers multiple leaderboards for each tournament.

In addition, it also works in tandem with the Gamanza bonus engine, with the bespoke application able to be deployed as a standalone or within an operator’s existing system.

Magnus Lindberg, Gamanza Founder and Chief Executive, commented: “We know that gamification is incredibly important for player engagement, the appropriate rewards helps build brand loyalty and means the player stays with a site for longer and enjoys a better overall experience.”

“Through our customisable and comprehensive gamification framework, we offer actionable insights that can then be exploited by operators.

“We can tie together game, player and bonus action more clearly via gamification in a way that will enhance revenues.”

Complementing its games provision, Gamanza also offers a plug in and play Lotto solution,  allowing players to bet on the winning numbers on 20 of the world’s largest lotteries, featuring regular jackpots of over €100m.

In addition the platform also provides a real money betting application, making it possible for players to make real money bets alongside social betting activity. The product also comes with social betting features, including custom leagues, leaderboards and prize pools, ensuring winners get both the bragging rights and a monetary reward.

The application is also integrated into the gamification and bonus applications, meaning even more tools are available to ensure operators have the best chance of acquiring and retaining players.

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