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Yggdrasil expands Danish market reach

Yggdrasil Gaming has announced the extension of its Danish reach, following a deal to go live with Danske Spil, via the GVC platform.

Titles from the online and casino games provider are set to be available during the first quarter of 2018, with GVC brand bwin.dk also set to benefit as part of the agreement, and will go live at the same time.

Fredrik Elmqvist, Yggdrasil CEO, said: “Our entry into Denmark has been marked with significant interest in Yggdrasil content from operators looking to improve their gaming portfolios.

“This latest deal to go live on Danske Spil and bwin.dk via GVC brings our games to players with two of Denmark’s most popular brands.”

The operators are due to due have access to a host of Yggdrasil titles, including recent release Vikings Go Berzerk, in addition to its collection of in game promotional tools, Boost, and social sharing tool, Brag.

GVC Chief Product Officer Liron Snir commented: “Yggdrasil games are already enjoyed by players across the Nordics and beyond, so it is fantastic to bring them to our customer’s in Denmark’s regulated market.

“Denmark is an extremely competitive market, so Yggdrasil’s high-quality titles and industry-first promotional tools will give both our brands and our B2B partners a powerful edge.”

Søren Schneider, Danske Licens Spil’s Head of Product, added: “Danske Spil is always looking to better serve our player base, and we are certain that Yggdrasil games will prove extremely popular.

“Yggdrasil is a well-respected name within gaming, and it is a pleasure to work alongside them to strengthen the Danske Spil offering.”

Yggdrasil announced its first foray into the Danish market last month, following a deal with Jackpotjoy Group.

As part of the agreement the Vera&John and InterCasino brands were to be complimented by the full suite of Yggdrasil titles and promotional tools.