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Yggdrasil agrees Pinnacle deal

Yggdrasil Gaming has agreed a deal to supply Pinnacle with its content and promotional tools.

The deal with the online gaming operator will see popular Yggdrasil titles, such as Jungle Books and Pumpkin Smash, made available to its customers for the first time.

To help support and promote the slots Pinnacle will be granted access to Boost, its collection of in game promotional tools, and Brag, a social sharing tool.

Fredrik Elmqvist, Chief Executive Officer at Yggdrasil, said: “In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.

“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.”

Paris Smith, Chief Executive Officer at Pinnacle, added: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.

“Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”

This follows news of a recent similar link up with Jackpotjoy Group brands Vera&john and InterCasino, allowing the company to enter the Danish market for the first time as a result.

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