Endemol Shine Group and Black Cow Technology are to launch Playzido, a new B2B games platform.
The open platform will utilise Black Cow’s new OGA software, and will feature premium games from Endemol Shine Gaming in addition to selected content from other suppliers.
Playzido will supply a remote gaming server to real money and social gaming operators.
Owain Walbyoff, Managing Director at Endemol Shine Gaming, said: “Playzido is an important strategic investment for Endemol Shine Gaming as it will allow us to significantly grow our footprint in the space.
“In addition to considerably increasing the distribution of our games, Playzido will offer operators an extensive range of marketing tools allowing them to maximise the potential of their games better than ever.”
Playzido is to host a number of branded games, available across desktop, mobile and tablet, from the Endemol Shine Gaming catalogue including Deal or No Deal and third party projects such as Warner Brothers’ Austin Powers and Dumb and Dumber.
Tony Plaskow, Commercial Director of Black Cow Technology, added: “We are delighted to embark on this new project with Endemol Shine Gaming and the combination of our new adaptable OGA Technology and the Endemol Shine brands is very exciting.
“Playzido are looking to do something genuinely innovative in the market and we are thrilled to help facilitate that.”