SGC to launch lotto connector ‘Deal or No Deal’ scratch game in 2019

Nasdaq listed gambling and lottery systems provider Scientific Games Corporation (SGC), seeks to deliver next-level retail engagement, releasing its latest lottery product ‘Deal or No Deal’ instant scratch game.  

SGC has developed the $1 million jackpot game in partnership with Endemol Shine Group, the creators of international TV gameshow sensation ‘Deal or No Deal’.

Preparing to launch the scratch game in 2019, SGC development details that it has delivered a ‘multi-state lottery-linked’ concept, which will see players take part in a non-broadcast version of the DEAL OR NO DEAL game show for a chance to win combined jackpots.

“Scientific Games and our game creation teams congratulate DEAL OR NO DEAL on the return of the show to prime time television,” said Kyle Rogers, executive vice president and general manager licensing at Scientific Games.

“We look forward to our partnership with this phenomenal brand in our next blockbuster multi-state lottery game and players event. Like the television show, our lottery instant game and million dollar DEAL OR NO DEAL winner’s event will offer the chance for players to achieve lifelong dreams with exciting risks and rewards along the way.”

The instant scratch game will be available at lottery retailers in participating jurisdictions beginning in 2019. The game features a promotion with a second-chance opportunity to enter non-winning tickets to win a theme park vacation.

Mark Woollard, commercial director Endemol Shine, added: “The relaunch of DEAL OR NO DEAL in the US is testament to the show’s enduring appeal. There is huge appetite from audiences to engage with the series off-air, and Scientific Games is perfectly placed to deliver the excitement of the series to fans across the US.”