Nordic Nasdaq-listed European online gambling group Mr Green & Co has confirmed the appointment of Antoine Bonello as its new Chief Operations Officer (COO) for lead brand Mr Green.
Bonello an industry operations and customer retention specialist joins Mr Green from Paddy Power Betfair where he served as Director of Integration (2016-2017) within the merged enterprise’s Malta and UK offices. He has further served as Head of Customer Experience/Operations for Betfair legacy (2012-2015).
As new COO, Bonello joins Mr Green’s executive team, as the European operator restructures the leadership of flagship asset Mr Green. This April, Mr Green & Co governance announced the appointment of Jesper Kärrbrink as Mr Green CEO, reporting directly to group leader Per Norman.
Kärrbrink commented on the appointment of Bonello as Mr Green COO: “I’m very happy to have Antoine onboard. He has the perfect profile for a COO role at Mr Green and he also have the perfect personality to fit in at Mr Green. We are on a journey with a strong focus on growing by offering our customers the most entertaining gaming experience possible and doing this in a safe and responsible environment. Key to succeed with this is operational experience, hard work and the ability to think outside the box.“
Bonello is set to play a key role as the Mr Green subsidiary seeks to diversify its product range and increase its footprint within regulated European markets.
Antoine Bonello, COO Mr Green Ltd, commented his new position: “I’m excited to be joining Mr Green at such a pivotal stage. The business has a sound strategy in place and is delivering effectively against this plan. I’m looking forward to bolster the current growth by enabling the delivery of an entertainment led customer experience with focus on efficient execution and scaling up profitably.”