SBC News Voice of the Sports Betting Industry
InPlay Matrix has told SBC News that it has further expanded its customer portfolio in a deal with Philippines operator SG8.
Kim, General Manager at InPlay Matrix outlined how much the technology provider values working with SG8 as a reputed player in the Philippines market.
“Our partnership with SG8 is a pivotal development for InPlay Matrix,” said Kim. “SG8 is a well-established operator in the Philippines, known for its wide range of offerings. This partnership allows us to introduce our advanced sportsbook platform into a fast-growing market.
“We’ve worked closely with SG8 to ensure our system integrates seamlessly into their ecosystem, supporting high transaction volumes, real-time betting, and content tailored to local preferences. From a technical perspective, the collaboration sets a high benchmark. It reflects our ability to deliver enterprise-grade solutions while navigating the complexities of local compliance and operational efficiency.”
SG8 is relishing the opportunity to work with InPlay Matrix, which aims to modernise and scale up the operator’s sportsbook capabilities. The provider’s solutions are built from the ground up with a high-performance, modular architecture.
These solutions support real-time betting, lightning-fast settlement speeds, and seamless API-based integration. Consequently, partners can scale without technical bottlenecks — whether they’re onboarding thousands of users during peak periods or launching multiple front-end skins across markets.
Joe Tang, Operations Manager at SG8, said: “We chose Inplay Matrix because of their solid track record in delivering reliable, scalable, and innovative sports betting solutions. Their platform met both our technical requirements and our vision for growth. It offered the flexibility and customisation options we needed to differentiate ourselves in a competitive market.”
InPlay Matrix places strong emphasis on building long-term partnerships.
“From the outset, we invest time in understanding their unique goals, player demographics, and operational challenges,” Kim added. “This enables us to tailor a sportsbook solution that isn’t just technically robust, but also commercially aligned with their vision. We prioritise open communication, fast adaptation cycles and scalable architecture to support their business growth.”
This approach is paying dividends with SG8, which has valued the proactive approach that InPlay Matrix has adopted.
Tang noted: “They’ve been responsive, forward-thinking, and genuinely invested in our growth. The open lines of communication and willingness to adapt to our needs have made them more than just a provider—they’re a strategic partner we value highly.”
