Banijay eyes market share gains for Betclic growth engine

Betclic has surpassed €1bn in year-to-date (YTD) income, as reported by parent company Banijay Group.

The Amsterdam Euronext-listed media production and entertainment conglomerate published its YTD accounts, revealing corporate revenues of €3.1bn.

Year-to-date trading (up to 30 September) shows Banijay reporting a 44% increase in online gambling revenues, reaching €1,040m.

Banijay reported that online gambling growth was “robust in Q3,” driven by a 39% increase in Unique Active Players (UAP) compared to the previous year.

Customer activity has been boosted by the new Betclic app, which enhanced user experience during key events such as the Paris 2024 Olympics, the African Cup of Nations, and UEFA Euro 2024.

As detailed: “The new Betclic app, launched in June 2024, introduced a more immersive interface, integrating enhanced visual elements and new offerings like ‘Supersub’ (for live betting), prop bets, and a broadened casino game portfolio, which includes 2,000 games on iOS.”

Year-to-date trading shows the Banijay Gaming unit reporting growth across all online gambling segments, with sportsbook generating individual revenues of €813m, casino €153m (+42%), and poker €57m (+31%).

Year-to-date accounts show Banijay Gaming’s Adjusted EBITDA increased from €184.8m to €265.5m in 2024, reflecting a growth of 43.6% (42.5% at constant currency). The segment’s Adjusted EBITDA margin remained stable, moving slightly from 25.7% in 9M 2023 to 25.5% in 9M 2024.

Leadership noted that it sees opportunities to leverage Betclic’s market share gains across all products and geographies.

However, the update provided no details on French regulatory developments related to forthcoming iCasino regulation or tax increases on gambling income.

Banijay remains confident that Betclic will maintain its commercial momentum in Q4, despite no major sporting events. Group CEO François Riahi said: “Banijay Group continued its strong performance with high single-digit revenue and double-digit earnings growth for the first nine months of 2024.

The demand for quality entertainment remains strong and growing. Online sports betting and gaming once again outperformed its markets across all activities, driven by a busy calendar of major sporting events and the success of our platform in attracting and retaining more players.”