Betclic enjoys outstanding H1 on Euros and cross-sell growth  

Betclic parent company Banijay Group ’s online sports betting and gaming revenues shot up +41.7% YoY to €698m and an adj. EBITDA rise of 35,.5% to €176.4m in H1 thanks to the busy Q2 sporting calendar that featured the UEFA Euro 2024 and Copa America football championships and the Tour de France. 

The Q2 events drove +52.5% growth for the group thanks to strong cross-sell campaigns that drove online casino, poker and horse racing revenue increases of +46% throughout H1.

Period trading saw Betclic release the eighth version of its mobile app for French audiences, featuring improved UX for sports betting, poker and casino.

High customer engagement was noted for its Supersub promotion, during the Euro 2024 championships, as BetClic moves to expand its betting offering with “particular emphasis on live betting and prop bets”. 

Group revenue was up +8.6% to €2bn with adj. EBITDA up 12.3% to €367.5m and the group confirmed its 2024 EBITDA organic growth would be in “the low teens”.    

Online gambling market share was up “across all products and all geographies” and active player numbers were up 37% YoY, Banijay CEO François Riahi said.

He added that the group’s strategy was to recruit more players than the competition and to retain them so that they bet on “the Champions League” and regular championships “in Poland, Portugal or France”. 

Riahi said the company’s efforts focused on onboarding customers for the future and that the rise in active players meant it has “been able to attract a large part of the new players to us” during the period. “This is very good and is positive for the rest of the year”. 

Personnel and marketing expenses were up 8% to €1.7bn due to higher sports betting taxes and marketing campaigns but the group said there would be balanced by the return of regular league and Champions League football after the summer. 

The first half of the year was noted as a transformative period during which the company completed its corporate rebrand from FL Entertainment to Banijay Group, establishing its new identity as Europe’s biggest entertainment group listed on the Amsterdam Euronext.