Igaming software solutions provider SOFTSWISS has cited a record-breaking year in its appraisal of 2022. According to the firm, while it’s been a year full of challenges, it has shown rapid growth on all fronts.
Reviewing the last 12 months, Co-CEO Andrey Starovoitov said: “We are closing the year on a high note, and we are confident that 2023 will be no less rewarding for SOFTSWISS. This year, our core products – the Game Aggregator and the Casino Platform – broke their records for Total Bets and GGR.
“We launched a new product – the SOFTSWISS Jackpot Aggregator to see a significant positive impact on online casino KPIs and player retention during its first year in operation. Throughout the year, we worked to fine-tune our product portfolio to offer igaming businesses innovative, secure and flexible solutions.
“It was great to be back at exhibitions, as it is always a pleasure to interact with partners and clients face-to-face. We hope to have even more meetings and interesting deals next year.”
In December, the SOFTSWISS Sportsbook, a progressive sports betting platform, celebrated two years since its launch. Said the firm: “Looking back, it is worth noting a range of exclusive bonuses, such as Lootbox Bonus, Hunting Tournaments and Freebet Booster, released to diversify the offering.
On the business development front, 2022 saw SOFTSWISS start to work with regional business development managers in jurisdictions where the company seeks to consolidate its presence.
“This step unlocks new business opportunities in Latin America and Asia, helps approach potential clients on key markets, develop special offers and localise SOFTSWISS innovative solutions for new destinations,” the company added.
In 2022, the Sportsbook Platform also expanded its sports line-up to 180+ titles, including esports, which will be promoted next year by the SOFTSWISS Brand Ambassador. At the end of the year, the Sportsbook was recognised as Rising Star in Sports Betting at SBC Awards Latinoamerica.
Meanwhile, Affilka by SOFTSWISS, an affiliate management and tracking software, is closing the year by celebrating 200 clients in its portfolio and showing impressive results by incoming migrations. This year, Affilka extended its reach by adding support for poker brands to help them collect, store, and process player data.
Further product development in 2022 saw the launch of the Jackpot Aggregator. “With running jackpot campaigns, average total bets and other KPIs increase by at least 15%, thereby boosting business revenue,” said the firm. “A year after its launch, the product has several dozens of satisfied clients and a proven record of global campaigns.”
The SOFTSWISS Game Aggregator was twice recognised as the best aggregation platform in 2022 and now offers 13,000+ games from 180+ providers. During the year, this product strengthened its presence on the European continent, entered the Latin American market and started operations in the Asian region.
2022 also heralded the cross-product integration of the Game Aggregator and Sportsbook, consolidating the ecosystem of SOFTSWISS products and creating a totally new offering for clients.
Elsewhere, the Casino Platform, the first igaming product in the SOFTSWISS portfolio, was updated to extend its functionality and leverage new tools. This autumn, the team announced the exclusive Event Streaming feature, which allows clients to track any kind of casino activity in real time.
The In-Game Currency Conversion feature, which enables players to convert their crypto balances into fiat currencies, was introduced early in 2022 and later updated to expand the list of supported currencies. In addition, the SOFTSWISS Casino Platform launched Tournament Tool and Bonus API, unlocking new business opportunities for igaming operators.
Starovoitov concluded: “I would like to thank all my colleagues for their hard work, expertise and dedication, and to thank SOFTSWISS clients for their trust and loyalty. And let 2023 be the start of something new, exciting and breakthrough for all of us!”