SBC’s plans to expand into new markets have taken a major step forward with the signing of a strategic partnership agreement with one of the most respected organisations in the gaming industry, the Global Lottery Monitoring System (GLMS).
The relationship will see an increased focus on the state lotteries sector at SBC’s portfolio of market-leading events in 2020, including a Lottery Business Forum at both Betting on Sports Europe and SBC Summit.
GLMS will have a prominent role in this offer, providing invaluable expert input into the new specialist lottery content at the conferences.
For GLMS, involvement in events such as Betting on Sports America, Betting on Sports Europe and SBC Summit provides the perfect stage from which to deliver its key messages and to discuss the main issues shaping the future of the lottery sector with major players from around the world.
Rasmus Sojmark, SBC’s CEO, said: “We’re thrilled to have become a partner of such a renowned international organisation and I’m confident the agreement will help us to further build our growing reputation in the lottery industry.
“The involvement of GLMS in our offering for the state lottery sector means we can guarantee it will be of the highest quality and that it will reach the audience who can benefit most from it.”
Ludovico Calvi, GLMS President, said: “We’re delighted to enter into a strategic partnership with SBC and are excited by the prospect of providing prominent visibility to the lottery community worldwide through such a renowned stage.
“The GLMS team and Executive Members have attended and spoken at many previous SBC events and have always enjoyed the experience, so we jumped at the opportunity to be associated with such a professional and forward-thinking organisation.”
Founded by the European Lotteries Association and World Lottery Association, GLMS is the sports integrity body of the global lottery sector. Its primary focus is the detection and analysis of suspicious betting activities that could call into question the integrity of sporting competitions as well as the overall dissemination of a culture of integrity and sport values.